It’s finally happening. Facebook is making a massive push into real estate by expanding the real estate listings portion of their marketplace. (via HousingWire). Obviously Facebook’s traffic is incredible. 2 billion actives a month. That dwarfs all other real estate competitors combined (Zillow, Trulia, Realtor, Redfin, Craigslist,…

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook…

Mark Zuckerberg being interviewed in 2004… Yes, I’d say Facebook turned out quite a bit bigger than originally imagined.

When you post something on Facebook, Twitter, or Pinterest, do you close your eyes and hope that it looks the way you want it to? If so, you should be using Open Graph, the social media protocol designed by Facebook back in 2010. Open Graph…

As a startup, you often have no choice but to build on external APIs or platforms. In real estate, you’re almost always reliant on IDX/MLS data. Or WordPress. Or Drupal. Or Facebook. Or Twitter. Etc. There are, of course, massive advantages to building on top…

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

Katie Lance at Inman Next put together a great video showing you how to uncover your “hidden” inbox in Facebook. In addition to messages directed at only you, there may be “hidden” messages posted on your business pages to uncover as well. For agents, hidden…

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites,…

I’ve been using the Roost App to pre-plan my Facebook business page posts for a few weeks and I must say that I’m impressed with the ease, convenience and supplied content. My personal real estate fan page has been around for about a year, and…

The Problem With Facebook Fan Pages What are the three biggest problems with Facebook Fan Pages? Getting first time visitors, repeat visitors, and exciting visitors so they share your page with their friends. There is only one way to solve these problems and to elevate…