Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to).

Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example, take a look at the Little Haiti guide:

Lyft (which I use regularly & am long on) certainly has an interest in reaching locals.

Obviously, it goes without saying real estate agents, brokers, and franchises also have a vested interest in reaching locals.

Why not sponsor a neighborhood guides section of a local publication in your city (that has brand/audience)? Or, you could do something absurd…like starting your own publication/community.

Just an idea…