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Disorganized? You Don’t Need to Be

Without a Realtor CRM, it's easy to get disorganizedYou’re working with a REALTOR®  who’s late for appointments, forgetful, never  has the information you’re asking for (always  has to “get back to you,” which sometime never even happens), is disorganized, and lets certain things fall through the cracks in the listing and closing process.

Or you’re a buyer and your agent keeps showing you properties that aren’t in line with what you told them you’re looking for.

The unfortunate truth is a lot of people can relate to the statements above. Let’s face it, Realtors are busy! There is a lot that they have to take care of and they have to wear many hats.

I’ve personally had both positive and negative experiences with agents. When I purchased my home two years ago, I had to go through different Realtors before I found one that I was confident would do a great job for me.

I contacted one Realtor that didn’t even bother to get back to me (I found  him online and was really impressed with  his website), another agent who got back to me a week later, and another who started showing me homes that were nothing like the types that I spent long periods of time explaining I was looking for.

But like all professionals, there are ones that do a great job and others that are…well, not so great.

Why?

Interestingly, many agents still aren’t using a CRM – they don’t realize how important it really is or how much of a positive effect it can make on their business.

Most CRMs have built-in tools so you can follow-up quickly with every lead. They help you automatically stay in touch with your database through drip campaigns and a monthly e-Newsletter. And they give you reminders when birthdays and home purchase anniversary dates arise.

From a “staying organized” perspective, you can manage transactions, buyer requirements, showings, third parties, and documents in one place, and get email prompts so nothing falls through the cracks when listing and closing a home. It’s like having a really, really good assistant by your side, 24/7.

Ultimately, every professional needs to figure out which tools are best for their business (the ones that give them the highest return on investment), choose a small handful of them, and start integrating these systems into their business. With all the valuable technology that exists out there, if you’re disorganized, you don’t need to be.

About Matthew Collis

Matthew Collis is the Marketing Manager at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with Realtors to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

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  • Thanks for these great tips – these are some of the most underrated tasks people neglect, even when they can easily be delegated or outsourced.

    Lots of real estate professionals think about delegating their lead generation (ie – telemarketing, postcard marketing, Adwords, etc…), but too few pay attention to the systematic process of lead management (using your CRM) and long-term follow-up.

    This type of organized lead management pays dividends.

    … And that’s before you factor in the higher ROI on your initial lead generation costs by converting a higher portion of your potential customers into PAYING ones.

  • Thomas

    Love this post! That’s exactly what was happening to me back when I didn’t use a CRM. I just barely started using a new CRM called RealtyAPX, but it does way more than manage my contacts, it has digital signatures, transaction management and tons more and I’m only paying $39/month. I did a lot of shopping around and you get way more for way less with RealtyAPX, I believe they are still a newer company but they are doing a great job! I love it

  • edynamics

    Really good article shared.. Its really amazing that agents still not using a CRM. There are such best CRM systems available in the market which do every thing about the business automatically. Also it is available in specific category also. for eg. For real estate management separate system are available

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