You’re working with a REALTOR® who’s late for appointments, forgetful, never has the information you’re asking for (always has to “get back to you,” which sometime never even happens), is disorganized, and lets certain things fall through the cracks in the listing and closing process.
Or you’re a buyer and your agent keeps showing you properties that aren’t in line with what you told them you’re looking for.
The unfortunate truth is a lot of people can relate to the statements above. Let’s face it, Realtors are busy! There is a lot that they have to take care of and they have to wear many hats.
I’ve personally had both positive and negative experiences with agents. When I purchased my home two years ago, I had to go through different Realtors before I found one that I was confident would do a great job for me.
I contacted one Realtor that didn’t even bother to get back to me (I found him online and was really impressed with his website), another agent who got back to me a week later, and another who started showing me homes that were nothing like the types that I spent long periods of time explaining I was looking for.
But like all professionals, there are ones that do a great job and others that are…well, not so great.
Interestingly, many agents still aren’t using a CRM – they don’t realize how important it really is or how much of a positive effect it can make on their business.
Most CRMs have built-in tools so you can follow-up quickly with every lead. They help you automatically stay in touch with your database through drip campaigns and a monthly e-Newsletter. And they give you reminders when birthdays and home purchase anniversary dates arise.
From a “staying organized” perspective, you can manage transactions, buyer requirements, showings, third parties, and documents in one place, and get email prompts so nothing falls through the cracks when listing and closing a home. It’s like having a really, really good assistant by your side, 24/7.
Ultimately, every professional needs to figure out which tools are best for their business (the ones that give them the highest return on investment), choose a small handful of them, and start integrating these systems into their business. With all the valuable technology that exists out there, if you’re disorganized, you don’t need to be.