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EveryHome

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EveryHome, the next iteration of Rebls, is on Product Hunt today. The basic premise is that every home is for sale (hence, the name). I had a chance to take a look at the site, and chat with Bryan Copley, a few weeks ago pre release. At a high level, I’m a big, big fan of the approach – and definitely like this brand & design better than Rebls (the old name). I’ve long been a fan of Make Me Move, which we launched while I worked at Zillow a number of years ago.

Will EveryHome work (aka scale)? As always, the devil’s in the details. The two big questions from my perspective:

  • How to get enough volume of homeowners posting directly to build enough supply to be a viable tool for buyers?
  • Is this different enough (10x better) than Make Me Move, given Zillow already has massive, massive distribution?

What do you think?

PS: If you’re interested in more of the backstory on this, read through the comments on the Product Hunt page for Rebls.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • Drew, I am not a fan of this type of product, that on the surface is trying to create a “win” for consumers, but in reality is focused on reducing or eliminating the importance of the agent. I did go through the comments on Product Hunt and what bothers me is that the “disrupters” in the industry often never had to carry the bag and do the job on a daily basis.

    That being said, I could not help thinking about the post from Rob on Zillow’s end game and the squeeze on the 80% of agents in the future. There are just too man agents, and that is why some end up trying to “hang-on” working with companies like Everyhome.

    • I agree there are too many agents. But then again, there are pretty much too many people for every high paying professional job.

      “bothers me is that the “disrupters” in the industry often never had to carry the bag and do the job on a daily basis.”

      The fact of the matter is the consumer doesn’t care about you (the agent), or what you have to go through on a daily basis to run your business. They want their home sold. Or help negotiating a purchase. For the lowest (or highest) possible price. In the shortest possible timeframe.

    • Bryan Copley

      Hi Maine,

      Appreciate your taking the time to comment.

      Consumers told us they want professional assistance at a reduced commission if they market their property and find a buyer or find the property they want to buy. In either case, there’s significantly less work for a broker to do, so the consumer believes the commission should correspondingly be lower. We agree.

      Interestingly, brokers also overwhelmingly agreed with us. Only one broker of the dozens we interviewed face to face when building the product did not think this solution fixed a problem for brokers as well: working with buyers and owners who after much effort (sometimes months of work) never convert into closed deals (wasted time and money).

      We believe that many consumers will continue to prefer full service or traditional real estate brokerage services, and don’t believe services like ours will put real estate agents out of business, but rather allow them to serve consumers by providing the varying levels of service and prices that different people and situations require.

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