I’m assuming 99% of the readers of Geek Estate know the major US portals like Zillow, Trulia, Yahoo! Real Estate, and Realtor.com. A smaller percentage have probably heard of the likes of Frontdoor and Hotpads. But I would bet very few are familiar with many, if any, international portal sites. While in London about a year ago, I met with Jamie Jaggard and Kyrenia Blanshard at Zoopla, so they are the European portal I’m most familiar with and I’ve tried to keep tabs on them from afar ever since. Why? Well, because they are following a similar model as Zillow (my former employer) with an emphasis on home values and I agree with Michael McClure that there is a lot to be learned from how business is done in other verticals and, I’d add, geographies.
Personally, I find it interesting to see how portals position themselves publicly, which is why I wanted to briefly highlight Zoopla’s commercial released as part of their new ad campaign in the UK and get your feedback.http://www.youtube.com/watch?v=FeCOohRmUrM
What do you think of the “Smarter Property Search” tag line?
As an agent or broker, what is your primary tag line? Do you even have one? What is your single strand?