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The Growing Power and Popularity Of Real Estate Videos

Wide angleMost of us can recognize the power of a good video when it comes to marketing real estate. Videos are seriously influential communication tool that can help us convey the value in a property – and when we’re talking about the difference between selling a property now vs. later, or selling for $20K more vs. $20K less – why isn’t everyone using videos to promote their property listings?

I can’t speak for the masses, but I’m willing to bet that a lot of real estate professionals feel a lot of subconscious intimidation from the idea of creating a good real estate video. In all fairness, a good video does require an investment – either paying a fee to a third party for creation of the video OR buying some equipment and then learning to shoot and edit the footage yourself.

From my own experience with producing DSLR videos for my business, I know that much of one’s ability to achieve a stunning visual representation of a property comes down to a few key factors:

  1. Having the right equipment
  2. Knowing how to use it
  3. Knowing how to edit and produce the raw footage

Over the past few months, I’ve been following a few real estate videographers on G+ and I’ve been repeatedly blown away by how stunning some of these real estate videos are becoming. I recently had some dialogue with one of the folks from Brisbane Real Estate Video to find out what kind of equipment they have been using for their video shoots. It was interesting to learn that most of this equipment can easily be purchased through retailers like Amazon and it’s not necessarily so expensive that it’s out-of-reach from most real estate professionals. If an investor, agent, broker or real estate marketer really wants to learn the ropes and take it seriously – creating stunning real estate videos in-house is achievable!

Your ability to produce a solid promotional video does require some thorough knowledge and understanding of how the process works, but as you’ll see in the clips below – it might just be worth the effort.

Honestly – can you imagine getting the same visual perspective of a property without this kind of compelling presentation? Take a look at some of these examples to see what I’m talking about (Note: Below each video is a list of the basic equipment that was used).

Equipment List: Panasonic GH3 with 7-14mm, Glidecam HD2000

Equipment List: Panasonic GH3, GoPro, Slider, Glidecam HD2000, Steadidrone.

Equipment List: Panasonic GH3 with 7-14mm, Glidecam HD2000

Source: brisbanerealestatevideo.com.au

About Seth Williams

Seth Williams (@retipsterseth , G+) is an experienced land investor, commercial real estate banker and residential income property owner. He is also Founder of the REtipster Blog - a real estate information hub offering real world guidance for part time real estate investors.

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  • Spot on Seth! =)

    I actually had an Agent in Long Beach, who had a $10,000,000 Listing, come to us and ask for a recommendation on a Video. We were very fortunate, because a Video crew from House Hunters lived in LBC, and were willing to do a Professionally Produced video for this Agent for $5,000 … (A Deal, trust me)

    … The Agent got scared by the price, and did a basic Slideshow type video for $350. So sad.

    The house sold for $7,500,000 ! I can’t help but wonder what that video, produced by a Pro TV crew, would have done to that final Sales price?

    Video Sells! Period

    Coach

    • Seth Williams

      Wow, that’s a great example Eric – thanks for sharing!

      Man, I’d have to think that if I was trying to sell a $10 million house, it would EASILY be worth investing 0.1% of that amount ($10K) for a solid promotional video. Seems like the more expensive properties would definitely warrant “going the extra mile” like this.

  • Josh Brinson

    What is some of the more popular software? I’ve been using just the youtube tools lately.

    • If you have never used editing software, use moviemaker or imovie. If you’ve ever used photoshop, try Adobe premiere.

  • Video works for real estate and local area productions that save time, money and keep the office open round the clock. Available for when the buyer has a stretch of time beyond the 9-5 office schedule.

  • Macie Rawson

    Informative analysis , I learned a lot from the analysis . Does anyone know where my assistant might access a template a form example to type on ?

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