We claw, scratch, fight, pinch, kick, and do just about anything else to be high on the lead food chain.   There are countless posts, articles, and columns offering advice on how to get real estate leads and where to get them.  But what is seldom talked about is how many many leads should one agent receive on any given day.

This is the question I am experimenting with as my buyer agent team takes shape.  Should each agent be assigned two, five or how many leads per day?  What is the optimum level for performance, customer service, and lead conversion?

Before I started hiring buyer agents to work my online leads I would handle them all myself.  I found that any more than two per day and I would start falling behind, but I also had a ton of other stuff going on and my attention was partially there and partially elsewhere.  Nevertheless, I initially thought I would give my buyer agents two leads per day.  However, after playing with some numbers I decided to go to three.

Now I am starting to have a change of heart and thinking that perhaps I underestimated how many leads an agent that is truly focused on them as their primary and most vital source of business can handle.  I have started assigning agents upwards of five per day.  Of course, I have that little voice in the back of my head thinking “that this is too many.”

What is the right/best answer?  More importantly, why do you feel that way?  Do my numbers sound high or low to you?  Let the discussion begin.