I saw this infographic the other day on entrepreneur.com:
The first step made me think of real estate right away: “Find a product that is popular but not yet perfect.” Does that not describe virtually everything in real estate? Practically every tech tool I use in real estate is far from perfect. Think about it: CRM, IDX, Document mangement, MLS software, etc. Much of it is counterintuitive, inadequate, incomplete and downright frustrating. It makes me realize what opportunities exist in real estate technology for a killer app in each of these categories. I often find myself thinking, “Why doesn’t someone make an X product that does A, B, C and D well?” There are times I think, ” Screw it, I should just create app “X” that does things the way I want. But really, this industry needs someone far more talented, creative and entrepreneurial than I am to tackle these needs. Who’s it going to be? Perhaps a current Geek Estate reader?