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Re-Investigating the Lifestyle Search Opportunity

Lifestyle_Search_ScreenshotOnboard Informatics launched their lifestyle search API 7 years ago. SpatialMatch is the other one that comes to mind (purchased by HomeJunction I believe). I got to talking about lifestyle search with someone last night.

It makes sense conceptually to search the type of lifestyle you’re looking for, and houses in one go. Same as it makes sense to search for travel destinations and hotel/flight listings at the same time.

But neither of those scenarios happen regularly. None of the big portals (in either vertical) are built for that.

It begs the question…why?

Searching for a neighborhood, and a home/apartment, are two very different consumer mindsets. I (now) fundamentally believe it’s going to be really really really (never say never, right?) hard to merge those into one search experience. The neighborhood/destination is massively driven by knowledge derived from conversations with your social connections. The place to sleep (home/hotel/etc) is a transaction that is completed long AFTER you decide on the location.

I’m super curious — do you think lifestyle search will ever be a “thing” consumers buying/renting care about?

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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