Relocation Inquiries & Strategies
This post will be brief. I’m curious about a few things (I’ll explain why later)…
- Do you have very specific digital “relocation” packages you send to relocation inquires you get from your networks?
- Anyone have physical relocation packages you send in the mail?
- Do you have a specific funnel you try to work your relocation leads through?
- What sort of feedback do you get to help you understand whether your information is valuable or not? How do you know whether anyone even looks at it?
- Where do most of your relocation inquiries come from? Existing friends? Relocation groups? Facebook? SEO traffic? Other?
Any other thoughts, questions, strategies, learnings, or feedback would be appreciated.
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Keith Marshall
Posted at 11:02h, 26 MarchMy blog has all the information about relocation. I am developing a separate section for relocation information.
I send my regular home buying package.
The funnel? I find out when they are palnning on moving. I ask if they are going to visit prior to moving. Offer to show them around.
I don’t ask for feedback.
All of my relocation inquires come through my website (SEO Traffic).
Drew Meyers
Posted at 15:47h, 26 Marchwhen they visit – what sort of things are they wanting to see/learn?
Keith Marshall
Posted at 12:08h, 06 AprilInformation about schools, neighbourhoods and home styles and prices
Kathy Torline
Posted at 12:32h, 26 MarchI do send out relocation packages; and most of my relocation leads come from my blog.
Drew Meyers
Posted at 01:58h, 28 MarchHey Kathy-
I’d love to see an example of what you send out. Feel free to shoot me an email at drew at ohheyworld.com if you’re open to chatting briefly.
Karri Flatla
Posted at 19:54h, 27 MarchI recently showed a gal various homes who was in town for a second interview. She ended up not relocating (yet), but I consider myself an ambassador of my city so before and during her stay here I fielded any and all questions she had (and did research if I had to). I didn’t offer a package per se but she wasn’t really looking for that (“About our community” stuff is all over the Internet … I feel no need to reinvent the wheel.)
That said, I do offer buyers some city-specific info on buying a home as well as how that process looks with ME and they really appreciate it.
Plus I share info about my community – through my lens – online/on my site/etc.
I think as agents we have to see our communities through a slightly different lens and hold a finely tuned sense of place and space. The locations within the locations, so to speak. HOW we interpret and deliver that information … in a way that makes sense for the UNIQUE client … that’s what makes one agent remarkable and another, not so much.
Drew Meyers
Posted at 01:54h, 28 MarchKarri-
Would you mind shooting me an email? I’d love to chat with you for a few minutes. drew at ohheyworld.com
Joe Liuzzi
Posted at 23:32h, 02 AprilDrew,
Out of area agents that you know personally and agents that once worked in your area and have retired or moved to another area are an excellent referral business. We try and send as many as we can their way as well.
Drew Meyers
Posted at 23:35h, 02 AprilThx for the feedback Joe. And how do you manage those referral networks? anything formal? How often do you “touch’ the people sending you leads?
Joe Liuzzi
Posted at 23:56h, 02 AprilNothing too earth shattering, monthly mailing, phone calls on key dates throughout the year (birthdays, etc.), personal hand written notes, inviting them events we might be attending in their area or at least getting together for coffee/lunch. Most important is doing a great job for the client they referred to you and keeping them informed of the progress. We use social media as well if they are online as one more way to keep in touch but it never replaces the physical marketing and calls.
Overall consistency in keeping yourself top of mind and instilling complete trust that their referral will be taken care of has seemed to work.
Drew Meyers
Posted at 23:57h, 02 AprilMakes sense. Funny how that works 🙂
Kris Krohn
Posted at 04:52h, 08 MayAre you
just starting to get into the world of real estate investing? As the economy
continues to recover, real estate investing is again becoming a popular
investment strategy, and for good reason. Real estate investment offers
long-term financial security in ways that other investment strategies don’t.