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Social Media in Real Estate – Part 3: ActiveRain

Are you a part of the largest real estate network? If you’re not, you should be. It’s FREE to join! What are you waiting for!? Join Now!

If you are, then you’re already taking the right steps towards success. I am of course talking about ActiveRain. From the site: “Our goal is to ‘Empower the real estate professional‘ and as an extension empower the consumer.” So what does this mean for you, the real estate agent, you might ask? Well let me tell you.

ActiveRain is a social network for real estate professionals. Whether you’re a real estate agent, attorney, mortgage broker, appraiser, etc (for a full list and to sign up go here) you can use ActiveRain to connect with local professionals as well as professionals nationwide.

Now instead of telling you why ActiveRain is so powerful, and how it can increase your business, connections, etc, I’m going to share with you some real life success stories I have collected via various conferences, tweets, emails, etc.

Termite Questions to a Listing – While at the NAR conference in Orlando, FL I was speaking with a gentleman from Hawaii who is an avid ActiveRain user. His story starts with blogging about home inspections and termites, which then lead to the questions “what do you think my house is worth?” which then lead to “can you list my property?” So by simply talking about what he knows, and engaging in conversation with consumers, he got a listing off of ActiveRain.

Closed a referral… got my landscaper… got 3 listings – This is what another ActiveRainer shared with me. What more needs to be said about this success story. He uses ActiveRain, is an active member, and has many success stories to show for it.

Closing on Friday… I was teaching a course on social media here in the Boston area and asked the question “Does anyone here use ActiveRain?” and a woman raised her hand and said “I am closing on Friday from buyers who found me coming up here from Virginia Beach.” This right here shows the power of not only connecting on a local level, but on a national level. Fact is people relocate. If you use ActiveRain to show consumers you are THE expect in your area, they will choose you to find them the perfect home.

And if those success stories don’t cause you to immediately join ActiveRain, then you may want to get your head examied! However, maybe this quote from Brad Andersohn, Community Builder at ActiveRain, will put you over the edge: “Just go for it. Always my best words of advice! :-)” and that’s the truth. You’re not going to break anything by jumping into social media. If anything you’ll meet some new people, learn new things, and increase your online presence. Furthermore, you’ll increase your business. Start 2009 the right way, get involved!

As Gary Vaynerchuk (@garyvee) of WineLibrary.com says “In 2009 it’s not an option to be involved in social media; it’s a necessity.”

If you have any ActiveRain success stories to share please do so in the comments. I’d love to hear how ActiveRain is working for you!

Also, be sure to add me as an associate! – http://activerain.com/zipvo

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