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Tag Archives: truepad

Truepad – Showcasing the “Best Valued Homes”

by Drew Meyers on 3:16 pm July 17, 2017

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about. I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage … Read More »

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