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Tag Archives: truepad

Geek Estate Founding Member Spotlight: Eileen Romito from TruePad

by Drew Meyers on 12:30 pm February 11, 2018

We kicked off our Geek Estate founding member interviews with Jennifer Kjellgren a few weeks ago, and followed it up with Sep Niakan’s last week. The interviews are meant to give you a taste of current business priorities, products and trends to watch in 2018, and what they enjoy about being a member. Our 3rd founding member interview is with Eileen Romito, the operations manager for Truepad. I first met her in San Francisco while attending Inman, and have always been a fan of their focus on delivering the “best valued homes”. Without … Read More »

Meet the RE Tech Founder: Scott Hammack from Truepad

by Drew Meyers on 11:56 am August 1, 2017

In our latest real estate tech entrepreneur interview, we’re speaking with the founder Scott Hammack of Truepad. I wrote about the Chicago portal recently, and am a fan of their focus on a real buyer value proposition. Without further ado… What do you do? ​I build great teams and then provide strategic direction. My motto is “A leader doesn’t build a business. A leader builds a team that builds a business”​ What problem does your product/service solve? ​Truepad is the next generation search engine for real … Read More »

Truepad – Showcasing the “Best Valued Homes”

by Drew Meyers on 3:16 pm July 17, 2017

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about. I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage … Read More »

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