As I’ve said before, selling $10 agent websites isn’t a business that’s going to make much money, and certainly not generate a 10x return for investors.
I just took a look at Placester’s site again (after reading Greg’s post), and saw the “marketing solutions” section highlighting Marketing Plays:
Paid lead/traffic acquisition; a fairly proven way to make money.
Seems Placester is simply the next iteration of Market Leader with modern technology? With Market Leader up for sale, makes sense they would go after their clients now.