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The Power of Distribution in 2017

Early in my startup career (when I was first building Oh Hey World), I severely underestimated the power of distribution.

In today’s landscape, the behemoths’ (Zillow, Facebook, AirBnB, Uber, etc) have a massive — and I mean massive — advantage when it comes to eyes on brand. They can be slow, but even if they’re 12 months late with their go to market, they can instantly put eyes on a new offering in a way that would cost a startup tens of millions, if not hundreds of millions.


That’s power. How do you compete?

Be better. Be cheaper.

Nope, and nope. Wrong.

Be different. Think big; think out of the box. Think moats, differentiation, and community. Think new category king.

The lesson for startup founders: don’t underestimate what it’ll cost to acquire customers, clients, and supporters. It’s going to break the bank. Literally.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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