My primary focus is address searches. The design is centered on above the fold content. The property is the primary landing page and all pertinent information needs to be immediately available – photo, pricing, maps and contact information.
A look at the design choice and results comparison.
In-House Designed CSS – Need something focused and light weight, designed for purpose. Fast loading pages with all the pertinent data prominently displayed. Think “Immediate availability” for both content and data. Address searches are extremely competitive, to be successful you simply have to do it better & faster than everyone else.
Here is a comparison of New England Premiere -vs- the industry leaders and how to get that strategic edge.
The address for this comparison: 328 Border Rd Concord Ma
URL Compare Landing Pages – Just the keywords
Image Name Compare – Just the keywords
New England Premiere: 328-border-rd.jpg
Page Load Time via Pingdom
Image names, URL structure, and page load speed are just a few of the things that can give you an edge. There is quite a bit more to be successful, including unique content. Your RETS/IDX feed is the starting point for that data, but it has to be supplemented with other sources.
Here are some of the tools which were used to put this together:
Next, I will look into mobile design…