You are here: GeekEstate Blog » Lead Acquisition, Marketing » My toughest competitor is the local Board of Realtors

My toughest competitor is the local Board of Realtors

First they told everyone to remove all branding from photos, which I agree with, but then they said they will put their branding on every photo. So now every new property photo on my website and thousands of other websites promotes their website. This is a fantastic way to drive a ton of traffic from their member’s websites to their website.

The reason they gave was they are trying to track scammers on Craigslist from using the photos, but that is silly because any scammer can take any photo and within a few seconds crop out their logo, which is always at the bottom right.

Then I noticed part of my dues are paying for a huge Facebook ad campaign to drive traffic away from my website and other member’s websites to their website. It seems odd to me I have to help finance my biggest competitor’s ads.

Then when you go to their site they prominently feature the listing agent for each property, which encourages buyers to buy either without using a buyer’s agent, or through a dual agency. Neither scenario is one our board should be encouraging, in my opinion.

Finally, they are exempt from our Realtor Code of Ethics. My other competitors are held to the Realtor Code of Ethics, and if they break them you can file an ethics complaint. However, the local Board of Realtors is exempt from this. They can break the Realtor Code of Ethics at will, and have done so, and there is nothing anyone can do.

They are one tough competitor.

About Bryn Kaufman

Principal Broker and creator of OahuRE.com, one of the most popular websites on Oahu. I enjoy working with PHP, MySQL, jQuery, JavaScript, HTML5, Ajax and more. I am always looking to improve my Website and business. When not working, I enjoy spending time with my family and doing anything on or in the Ocean.

This entry was posted in Lead Acquisition, Marketing and tagged , . Bookmark the permalink.
2008 - 2018 GEEK ESTATE · ALL RIGHTS RESERVED - THEME BY Virtual Results
Hosted by Caffeine Interactive