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Virtual Reality, 360, 3D Video in Real Estate Industry

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Those of you interested in Virtual Reality & 3D, should listen to the podcast from Wellcomemat

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About Drew Meyers

Founder of Geek Estate Blog. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • rolandestrada

    This is not going to take off. Period. 360 degree tours have already died off once and won’t coming back. Inman has been plugging these dopey virtual reality tours for some unknown reason. It’s either a pay to play deal or someone at Inman has a real fetish for this soon to die tech. Quite frankly it lacks any elegance whatsoever. It’s just plain cheesy. I’ve commented on this before on Inman and was called a hater. No. I’m a realist that doesn’t believe that every new bit of tech that emerges is “magical”.

    I attended a Apple sponsored event at the Newport Beach Apple store a couple of years back. It featured forward thinking local realtors and one guest that owns a social media marketing company. He was rattling off different bits of social and tech avenues that agents could use when he mentioned how Google Glass would be taking off. If was all I could do to keep myself from voicing that Glass was DOA and it especially was DOA for real estate. Needless to say, I was right. It’s fair to say I’m almost always right about these adventurous articles written by overzealous wanna-be “tech experts” all over the net. I should have kept track of all the nay saying I’ve done all over the net for the past ten years on various tech and real estate blogs that are touting the latest thing that never comes to pass – Inman, CNET and AGBeat to name a few.

    360 degree tours (virtual tours) gave way to to videos with the Ken Burns effect. Which sort of gave way to elegantly produced videos usually for higher end properties. Now comes the indoor version of Google Street View. This too shall die. It will die for several reasons, chief among them is the time it takes for engagement. Nobody is going to spend a ton of time trying to navigate these things. It’s tedious. The other reasons are equipment cost, production costs and the sheer inelegance of the product.

    It’s much more efficient for buyers and sellers to scroll through a set of pictures to figure out if they want to see a home. If properly photographed and sequenced, photos can walk someone through the house with a very clear “picture” of the layout of almost any home. You tell a story. It’s not a talent most agents have of course as evidenced by the seemingly random way most agents layout listing photos even when the photos are taken by a professional photographer. But, this talent can be learned. I just take some logical thinking.

    Even 3D TV is dead. Samsung will no longer be producing 3D televisions. RIP 3D.

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