[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: WellcomeMat]

Video marketing has become a key part of agents, brokers, and real estate companies’ strategies to reach consumers. While virtual showings, floorplans, and 3d models haven’t replaced in-person showings, it has helped consumers realize they don’t need to tour every home.

Enter WellcomeMat: Real estate-focused video marketing and distribution tools for individual real estate professionals, teams, and companies. Users leverage their own domain for publishing video content, sending traffic directly to their own websites and mobile apps, allowing for adhering to customized brand standards and total control of their customers’ experience. WellcomeMat centralizes video scheduling, replacement, and distribution, allowing for scheduled distribution to social networks and syndication channels.

Development teams can use WellcomeMats API to get support from their engineering team and access to their system, allowing users to create custom viewing experiences, add content integration, see reporting statistics, and manage user accounts. WellcomeMat also provides an unbranded tour link to offer an MLS-compliant option for users’ videos.

What we like: Real estate professionals should have a direct-to-consumer marketing position to control their unique content distribution and customer experience. WellcomeMat enables that.

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