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What do Designations Mean to Consumers? Seriously.

I just came across this agent profile. Of course I get the concept of reviews/ratings on agents. What I don’t get is why a consumer would ever care about designations to the point an agent (or web platform) would want to highlight them?

agent-designations

Accredited Greenagent – Residential? Market Value Appraiser – Residential? Senior Real Estate Specialist?

Come again? I’ve been in the industry for 10 years, yet even I don’t have the faintest idea what any of those designations mean.

My advice? If a consumer won’t understand something instantly, never put it on an agent profile in the first place.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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