I don’t think I’m alone in thinking the real estate industry really needs a drop dead simple customer relationship management tool that works and is usable by anyone (even non techies). While speaking to agents over the past couple weeks about our new predesigned websites (update: now launched as Agent Plus) we’re working on, the question of “where do all the leads that are generated end up?” seems to come up in just about every conversation. My answer has been “to your inbox, and to the extent that your current CRM can take an email as an input, they can be automatically inputted to whatever CRM you use”. There is no dominant real estate CRM. Many agents are using Top Producer, Wise Agent, or some CRM tool their brokerage provide — but there’s still a large group of agents who don’t use a CRM at all. And even among those that do utilize one, no one seems to be 100% satisfied with their current CRM tool. I believe the reason many agents aren’t using a CRM stems from the fact that there are no simple and affordable CRM solutions available tailored to the real estate vertical.
For the agents reading this, are you using a CRM? And if so, do you like the tool you’re currently using?
Will 2011 be the year of the simple real estate CRM? I certainly hope so.