Zillow’s newest innovation, the Zestimate Forecast, was announced yesterday…
I’m a big big fan of the strategy.
Is the data perfect? Nope. Are the forecasts accurate? Who knows.
But that doesn’t matter at the end of the day. This is yet another innovation to win the consumer. And those who win consumer mindshare long term, will clean up business wise at the end of the day.
Well done, Zillow.