There is a lot to learn from great video marketing. I have another one for you, this one very different from the one linked in the previous sentence.

The video was produced by Colliers International, a firm specializing in commercial real estate. What’s the topic of the video? Surprise, surprise — it’s not about them. Instead, it’s about one of their tenants — TrendHunter — which is a very smart strategic decision. The Colliers branding is subtle, but powerful.

The message is clear — great companies such as TrendHunter work with Colliers for their commercial real estate needs.

I can assure you of one thing — TrendHunter is going to be spreading this video wide and far and, in turn, marketing Colliers International in the process. Additionally — this is a great client retention tool for key clients — after being promoted like this, I’d guess it would take an act of god to get TrendHunter to switch commercial real estate brokers the next time they need to relocate or additional square footage.

Lesson: Turn your clients into Rock Stars. And they will market you in return.