[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Side.]
Top producing agents, teams, and independent brokerages partner with Side to gain full ownership of their own brand and business without the headaches of operating a brokerage. A brokerage as a service covering marketing, tech, legal, and administrative that exclusively markets boutique brands, the company partners with agents to “predictably grow” their businesses and improve sales productivity.
What we like: They provide agents with the brand ownership and control they desire, and consumers the locally-based expertise they seek. It’s evident that Side’s philosophy is striking a chord as they continue signing high performers.