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How Realtors Can Improve Their Search Engine Rankings

How Realtors Can Improve Their Search Engine Rankings

Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need to be ever aware of these trends and how to setup…

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Agent Search & (Lack of?) Consumer Adoption

Agent Search & (Lack of?) Consumer Adoption

I touched on agent search last week, but wanted to write a short follow up post digging into the topic further. Zillow has an agent search (Trulia, too), as does Realtor.com. Homethinking is still around, as is AgentHarvest. Another is Agent Findr. Homelight recently raised a new…

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Real Estate Tech Interview with Max Nussenbaum from Castle

Real Estate Tech Interview with Max Nussenbaum from Castle

In our latest real estate tech interview, I’m talking to Max Nussenbaum from Castle, a flat-fee property management startup out of Detroit. What do you do? Castle manages rental property for landlords using automation and on-demand labor, providing a property management experience that’s more affordable, more efficient, and…

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KnoCard Realty, A New Mobile Business Card for Agents

KnoCard Realty, A New Mobile Business Card for Agents

I recently came across KnoCard Realty. It bills itself as a tool to expose, promote, and sell properties. How? By serving as a mobile business card. Consumers get it, then can easily refer other people they speak to to you, direct from their phone. More context: My…

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Is Agent Search the Next Frontier?

Is Agent Search the Next Frontier?

Says Greg Fischer… agent search is the next frontier I’ve never really seen anything that leads me to believe a big percentage of people search for agents. People search for houses. Conversion from traffic to leads generally happens on the listing detail page — when buyers…

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Will Crowd Sourced Home Estimates Catch On?

Will Crowd Sourced Home Estimates Catch On?

The other day I randomly looked to see if Realius still existed (see this, this, and this). It doesn’t. For those of you that never played with Realius, it was a game that allowed people to guess the value of homes. I was always a…

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How to Build Local Expertise With the Help of Your Clients

How to Build Local Expertise With the Help of Your Clients

Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy…

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Is Zillow a valuable tool?

Is Zillow a valuable tool?

Today’s Tuesday morning debate: Is Zillow a valuable tool? Go read the article on the Seattle Bubble before responding (75+ comments). What say you?

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Where to Find “Easy Clients”. Sigh

Where to Find “Easy Clients”. Sigh

I kid you not, the following was an inbound search term that found Geek Estate today: how to find easy real estate clients using craigslist Really? Are real estate agents really that lazy? If a client is going to pay you thousands of dollars in commission…

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SideDoor – Another Attempt to Sell Homes without Agents

SideDoor – Another Attempt to Sell Homes without Agents

I came across SideDoor this weekend, with the following value proposition: Sell your home directly to buyers. No agents or their fees. More context in their video: Given the context here, I’d be curious to hear what’s unique about SideDoor’s approach? Where are they going to…

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