Real estate franchises should get into the travel concierge business. Sounds crazy, right? I’m off my rocker (again), right? I know, I know — real estate and travel? How is it that it makes sense for a franchise to get into an industry they know…

Keller Williams has re-branded… A brand that stands behind our agents, not in front of them. I like the clean look of their new branding. KW is certainly doing something, including their recent app platform for agents. That said, branding isn’t pretty logos. It’s the values…

We’ve covered Zillow Digs here before. I’ll be the first to say I think Zillow Digs is a brilliant strategic move by my former co-workers to repurpose the millions of photos they have collected over the years for an entirely different use case. As of…

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin…

In our latest Meet the Real Estate Tech Entrepreneur interview, I’m talking to Jon Sterling of AgentFindr. I’ve known Jon a long, long time and I can confidently say he’s one of the most fun people to hang out with in the entire industry. If…

[Note from editor: This was originally published at Blooming, Michele’s personal blog] Many startups have taken on the old guard—multi-stakeholder, status-quo-loving, billion-dollar industries like education, healthcare, housing and financial services. However, when designing a new product for a complex system, you don’t always start with…

Greg put me on a Seth Godin kick with his the long game post. One of the interviews I listened to this morning is this Eventual Millionaire interview. Listen to it. Do you and your business have an amazing mission? If not, there is no other…

In our latest Meet the Real Estate Tech Entrepreneur interview, I’m talking to Steven Szczur of HomeCanvasr. Without wasting anymore time, here’s a bit more from him… What do you do? I am a real estate professional that just recently launched a real estate technology company…

Zillow toyed with past sales branding/data back in 2008 with the Virtual Sold Sign program way back in 2008 (while I worked there). It took a backseat on the priority list for awhile, but it seems they have finally nailed the feature. Here’s a short video…

I recently listened to Seth Godin’s podcast “Startup School” on iTunes and reflected on my last few years running a real estate business. Not too long ago, I made a commitment to open a brokerage in which I ended up testing many different strategies and…