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Proptech Earnings Radar – Q1 2024

Proptech Earnings Radar – Q1 2024

First quarter results are in for proptech’s public companies. We’re back at it, with high-level summaries of the ten companies we deem as the most important players in the broader category… Airbnb Blend Labs Compass CoStar eXp World Holdings NewsCorp / Realtor.com Opendoor ProCore Redfin…

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More on The Local Expert Opportunity…

More on The Local Expert Opportunity…

One of the opportunities I’ve written about is showcasing true local experts in a compelling way. That’s why I find StreetAdvisor a compelling project; they are in a great position to swing at this, and have the right brand name for it. Real estate and travel are the…

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Realtor.com’s “House Wrap” in Austin

Realtor.com’s “House Wrap” in Austin

Everyone knows I used to work at the big Z, and still have many friends there. That said, I have to hand it to Realtor.com…their “House Wrap” campaign is a great creative marketing strategy (press release here).   PS: Congrats to Krisstina and Good Life Realty for representing…

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Move and Reesio Join Forces

Move and Reesio Join Forces

An acquisition hot off the presses this morning: Move acquires Reesio. + Of course, anyone that follows this industry knows this acquisition shouldn’s surprise anyone given Zillow’s recent move.

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The National Broker Public Portal: Simplicity, Differentiation Are the Paths To Success

The National Broker Public Portal: Simplicity, Differentiation Are the Paths To Success

There has been a lot written about the possibility of a national Broker Public Portal for real estate–probably too much, for a project that’s nowhere near being off the ground yet.  Still, the idea rallies the spirits of many brokers, so it has legs. The…

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News Corp. To Acquire Move.Com, Operators of Realtor.Com

News Corp. To Acquire Move.Com, Operators of Realtor.Com

Rupert Murdoch’s News Corp. is acquiring the operators of Realtor.Com, Move Inc. in a cash deal of $950 million. News corp. sees this acquisition as a “powerful pillar” of their portfolio. What are your thoughts? Is this a game changer?

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Zillow / Trulia – the $3.5B Home Run Opportunity

Zillow / Trulia – the $3.5B Home Run Opportunity

Wowzers. $3.5 Billion. That’s a lot of money. A few things I’ve been thinking about: Holy crap, purchasing the #2 player in the market is a bold move. Going for the home run. But knowing Spencer, Rich, Lloyd, Amy, Greg, etc personally — this doesn’t surprise…

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Zillow Wins the MSN Deal

Zillow Wins the MSN Deal

This is somewhat old news now (announcement was July 1st), but I thought I’d briefly mention the fact that Zillow won the MSN deal that was opened up when Realtor.com decided to abandon the strategy of partnering with portals (which I covered here). A win…

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The New Strategic Decision by Move – “Accuracy Matters”

The New Strategic Decision by Move – “Accuracy Matters”

Monday marked the release of two new spots from Realtor.com (Trulia and Zillow also released ads), that are the center of their “accuracy matters” strategy… and In short, I think “accuracy matters” is a pretty smart overall strategy. Accuracy is their core differentiator against Zillow…

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New Ads from the Portals

New Ads from the Portals

All three of the major portals – Zillow, Trulia, and Realtor.com – released new television ads today.  I have some thoughts related to the strategies behind them that I’ll share, but haven’t had time to write them up quite yet. In the meantime, have a looksie……

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