Trulia

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Is the House Only Half Of It?

Is the House Only Half Of It?

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: https://www.youtube.com/watch?v=SfzOKR6iOfE Ad #2: https://www.youtube.com/watch?v=f-aEsOhIdlM I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems…

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Trulia – Smart Use of Seasonality (aka Snow)

Trulia – Smart Use of Seasonality (aka Snow)

I was playing around with Trulia today, and immediately noticed the “snow” on the home page (which you can turn on/off). It’s often the little things that make a brand personable, and win over consumers. Have any agents/brokerages implemented home page changes to add seasonality to your consumer experience?

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Zillow Group: A Brand All Grown Up

Zillow Group: A Brand All Grown Up

Pretty much every industry knows about Zillow’s acquisition of Trulia. The transaction finally closed yesterday, resulting in the newly formed Zillow Group. If you want some more robust thoughts on what this all means, Rob has a few here – but I wanted to touch on something completely different….

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Zillow and Trulia Merger is Set to Close February 17

Zillow and Trulia Merger is Set to Close February 17

It sounds like the FTC is close to finalizing the Zillow-Trulia merger. Expected to close February 17th. Congrats to all my friends at both companies. Watching Zillow-Trulia battle the newly acquired Realtor.com run by News Corp will make for an interesting 2015 and 2016.

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The Latest Real Estate CRM Platform, Trulia One

The Latest Real Estate CRM Platform, Trulia One

According to Gartner Research, worldwide sales of client relationship management (CRM) software grew by 13.4% in 2013 to over $20 billion in sales. 41% of the sales came from software as a service (SaaS) providers. Communications, media and IT services are the top 3 verticals….

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Zillow / Trulia – the $3.5B Home Run Opportunity

Zillow / Trulia – the $3.5B Home Run Opportunity

Wowzers. $3.5 Billion. That’s a lot of money. A few things I’ve been thinking about: Holy crap, purchasing the #2 player in the market is a bold move. Going for the home run. But knowing Spencer, Rich, Lloyd, Amy, Greg, etc personally — this doesn’t surprise…

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New Ads from the Portals

New Ads from the Portals

All three of the major portals – Zillow, Trulia, and Realtor.com – released new television ads today.  I have some thoughts related to the strategies behind them that I’ll share, but haven’t had time to write them up quite yet. In the meantime, have a looksie……

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Trulia’s New “What’s Your Moment of Trulia” Campaign

Trulia’s New “What’s Your Moment of Trulia” Campaign

What do you think? Does it will resonate with you? More importantly, will it resonate with home buyers?

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Can the Industry Combat the Portals Long Term? And If So, How?

Can the Industry Combat the Portals Long Term? And If So, How?

Every week or two, on Facebook, Twitter or a blog comment, I see someone in the industry say something to the tune of… The portals take our data, then sell leads back to us with the traffic they generate from it. The portals were built…

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Links for Geeks (October 3rd) – RE/MAX, Trulia Data Connect, and Augmented Reality

Links for Geeks (October 3rd) – RE/MAX, Trulia Data Connect, and Augmented Reality

A few links of note over the past few days… Congrats to Suzanne Roy for her new position at Move! RE/MAX surges in its first day of trading. Related: Does anyone actually think RE/MAX is a good long term investment? Are you faking it? Trulia…

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