I hate being a hypocrite, and I just realized I’ve been one when it comes to email updates on this site. You see, when I sign up for something via email elsewhere on the web and the emails make me click through to the website…

I was having a conversation with a real estate agent the other day as a result of the test I ran as part of Startup Weekend Amsterdam, and we got to discussing conversion. Conversion, of course, varies depending on your goals. Generally, in a real…

It’s not where you take things from—it’s where you take them to. So says, the late great Jean-Luc Godard, one of many influential thinkers highlighted in Austin Kleon’s “Steal Like an Artist.” I picked up the short, pithy (and visually arresting) book mostly because the…

You all know that if you drive zero traffic to your website, you’re going to convert zero leads. You all know that writing great content, consistently is one of the best ways to drive traffic to you site. You also all know that writing content…

If you want to increase the functionality of your iPhone 4/4S camera there are a lot of iPhone apps available on the Apple App Store. One of the available apps is Camera+, created by tap tap tap, which tap tap tap claims has been downloaded over 8…

Being a creative person with a hyperactive imagination, I find myself playing “what if” games fairly often, and I thought the Geek Estate crowd would be interested to hear about my latest episode.  I found myself asking the following question, “If I had to give up…

What a treat to finally be writing for Geekestate! After admiring the site as a fantastic resource for some time now, it really is an honor to be able to contribute. Now, although I have some good experience within the real estate industry myself, especially…

Is email marketing dead like some have claimed? Or is it alive and well, proving more effective and beneficial over other key channels of communication? As you’ll see below, email communications should not be underestimated and e-Newsletters in particular, combined with Email Campaign Reporting, can…

This was a comment about the hyper local landscape from Greg Fischer in the TurnOn Facebook Group yesterday (moderated by 1000Watt): Yesterday, I met with two different people who are creating hyper-local media assets. One is further along than the other. Its starting to feel like…

Social objects is not a new concept, and has been discussed here on Geek Estate by both Ines and myself. But we’ll talk about it again since Hugh Macleod wrote an awesome post. I’m with Hugh when he says this: The hard currency of the…