I wrote a previous piece on the five things that Realtor.com could learn from Zillow including the newer, fast-paced marketing techniques that they have been using to catch up to Realtor.com in terms of consumer traffic online. While “shiny and new” always generates attention, it’s…

You’ve likely heard the word curation. But maybe you aren’t entirely sure what it is, or how you can use it in your business? Why do it? How do you make money from curation at a local level in the real estate vertical? What is…

When building a new real estate blog, you’ll have to decide on which theme to use (unless of course you’re hiring someone to design a custom site for you). Although there are tons of free themes out there to choose from, it’s often best to invest…

Zillow and Realtor.com are at the top of the list for the most popular real estate destinations online.   While Realtor.com has been the leader for years, Zillow’s skyrocketing success has recently had it matching or beating Realtor.com’s traffic numbers, and its current trajectory certainly points…

Prior to starting on the actual design, wireframing our Geek Build 2012 sites is the next step in the website building process. What is “wireframing” you might ask? According to Wikepedia: A website wireframe, also known as a page schematic or screen blueprint, is a visual…

Leading up the the Final Four next weekend, here are the leaders of our Geek Estate March Madness bracket (Geek Estate Ballers): Chris Drayer Jason Berman Jay Thompson I’m sad to say that I’m completely out of the running for winning this year’s Geek Estate Ballers bracket….

Since the majority of conversions on real estate agent and broker websites occur by funneling buyers into a compelling search experience, choosing an IDX provider is the most important decision to be made during Geek Build 2012. After a great deal of discussion, we’re almost…

The next Geek Build 2012 decision to be made is choosing a WordPress theme framework to build participants’ new sites on top of. There are obviously thousands and thousands of free themes floating around out there — but the support, code quality, and updates from…

When I decided to redesign my Colorado Springs real estate site, I didn’t realize it would take as long as it did. I demo’ed pretty much every web design & IDX product on the market, and ultimately landed on Displet. When making my IDX decision,…

Drew Meyers and I spent an hour with Eric Bramlett discussing the ins and outs of the Displet IDX and how the Geek Build participants may apply it for their new real estate sites.  Below is the totally unedited conversation between the three of us…