Broker Public Portal Comes to NWMLS / Seattle
It’s been awhile since we’ve talked about Broker Public Portal here (now a joint venture with Homesnap). Just this month, Homesnap raised $14 million. A few stats:
- 21 million consumers used the Homesnap site/app in 2017
- 8.5 million consumers engaged with agents on the Homesnap site/app in 2017
- 3-4 million unique visitors to Homesnap every month
Especially given I’m in Seattle where the NWMLS operates (and is famously hard to deal with both on technical side of things as well as business), some big news hit yesterday: Homesnap/BPP is coming to Seattle this spring.
Will it take any buyer search market share from Zillow and Redfin? I’m not optimistic, but we’ll see.
VictorLundPosted at 14:28h, 22 February
Drew, thus far, our experience has been that Homesnap rises up into the top 10 sites in a metro area with organic adoption within the first 12 months. If the MLS pushes adoption, it rises faster and lifts higher into the top 10. As you may recall, the big traffic multiplier will occur when Homesnap is integrated into Matrix MLS customer portal. Today, CoreLogic sends about 100 million consumer email alerts each month out of Matrix nationwide. When that traffic acrues to Homesnap, good things should happen.
Drew MeyersPosted at 17:02h, 22 February
Keep me posted on any numbers you’re willing to share about Seattle penetration.
VictorLundPosted at 11:44h, 23 February