If you’re a broker trying to figure out your unique value prop when it comes to search, go read Joel’s “Don’t build broad, build narrow” post on 1000watt.

A few narrow search options to consider optimizing for.

Find homes that are within…

• …X minutes of ski slopes
• …X miles of hiking trails
• …walking distance to X school
• …walking distance to a gym
• …X miles of mountain biking trails
• …X walking distance from parks
• …X miles from a marina
• …X minutes from a ferry terminal
• …walking distance to stadium X (Fenway, Wrigley, etc)
• …walking distance to the beach

What other lifestyles, amenities, or categories can you cater to?

PS: I agree with Joel that there is an opportunity for a development firm to help brokerages with these types of scenarios. Cloudspace is one such firm that has the needed tech chops.