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Technology Can’t Turn Red Into Black – Part 1

Technology Can’t Turn Red Into Black – Part 1

It isn’t the same as turning lead into gold but the latest talk about red and black in the real estate industry is still nice fodder for the pundits even if it doesn’t really reflect reality. Second quarter earnings announcements and SEC filings were released…

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“Game of Thrones” comes to the Real Estate Industry – Part 2

“Game of Thrones” comes to the Real Estate Industry – Part 2

Crystal Ball Time These are not hard and fast forecasts for the industry, just possible future scenarios with a percent probability (assigned by yours truly) based on the previously noted factors in Part 1. Two huge disclaimers: The pending legal actions could magnify, distort, or…

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A Look Forward to 2019: M&A Marks the Spot

A Look Forward to 2019: M&A Marks the Spot

[Note from editor: We publish a Weekly Transmission for Geek Estate Mastermind members that consists of long form articles covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. Below is a preview of this month’s sample Transmission,…

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Are Teams Eating Real Estate?

Are Teams Eating Real Estate?

[Editor’s note: Originally published on Medium] Some Questions Industry Leaders Might Consider In August, 2011, venture capitalist Marc Andreessen coined the phrase “software is eating the world” in an iconic article published in the Wall Street Journal. In it, he put out a theory that we…

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Ready Player One – What’s real is REal

Ready Player One – What’s real is REal

Have you ever walked a home the second time with a client and it just all clicks? Perhaps on the first showing day you all liked the home, it struck a chord but your client hadn’t really let themselves fall just yet. Tense, nervous energy…

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Why I’m Bearish on Redfin (Part I)

Why I’m Bearish on Redfin (Part I)

Disclaimer: I have worked with many Redfin agents, many of whom are great at what they do, and who are a joy to work with. This is not a commentary on Redfin’s agents’ performance. This is an observation of the overall consumer experience that Redfin…

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The Next Revolution in Real Estate, with Spencer Rascoff

The Next Revolution in Real Estate, with Spencer Rascoff

Zillow’s CEO, Spencer Rascoff, recently did an interview at the Yahoo Finance All Markets Summit in New York. The video is below, for those curious folk.

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Buying Leads on Layaway / How Long Will Real Estate Companies Keep Going? — Geek Estate Mastermind Newsletter #46

Buying Leads on Layaway / How Long Will Real Estate Companies Keep Going? — Geek Estate Mastermind Newsletter #46

Last week, Greg dove into the topic of Zillow and referrals with his piece called Buying Leads on Layover. Just a week after Move announced the acquisition of Opcity, Zillow announced a new additional Premier Broker pricing product based on a “performance advertising expense” or, more plainly,…

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Geek Estate Mastermind Newsletter #42 – Shifting the Balance of Power with Pocket Listings, & Techno Fools and Certainty for All

Geek Estate Mastermind Newsletter #42 – Shifting the Balance of Power with Pocket Listings, & Techno Fools and Certainty for All

Last week, I dove deep on pocket listings and the strategic implications of the 2018 landscape I laid out. The key question is whether the strategy of using pocket listings to build a buyer audience that sticks around after the market turns prove fruitful for…

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How Innovation Projects were Scaled within a Large Mortgage Bank

How Innovation Projects were Scaled within a Large Mortgage Bank

Businesses avoid innovation from fear of not understanding how to effectively manage the unknown. The leaders of these organizations see the value of being innovative, but are disincentivized by the uncertainty and by their lack of expertise and commitments in time and resources to make…

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