Creating a great name for your company can be difficult.  For start-ups and technology companies in fast-changing environments, it can be hard to find a stable moniker that represents what your company is today, and will still be appropriate years down the road. As someone…

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin…

I recently listened to Seth Godin’s podcast “Startup School” on iTunes and reflected on my last few years running a real estate business. Not too long ago, I made a commitment to open a brokerage in which I ended up testing many different strategies and…

I’ve written several times about connecting with other Geek Estate community members (here and here) using Oh Hey World. A few of you took me up on the offer. Well, since then, we’ve redesigned the concept of “communities” on Oh Hey World. Part of what…

Lately you’ve likely heard your listings referred to as bait. Your listings are the one thing you have to attract buyers. They are the driver to your business and the things that will help you catch the big fish. That’s only somewhat true. In keeping…

We talk a lot about online marketing here. But that doesn’t mean that offline marketing doesn’t work. It can, and does…if done right. Nice job, Kathi Davis. You’ve got some heavy competition to break through on Lake Sammamish from Judy Layton and Sundi Mathewson (I mentioned…

If there is one thing I know in life, it’s that I’m hungry for more relationships with people who give a shit. If you give a shit (damn,) you should really take a look at Good.is… Why? Simple. To build your sphere with like minded…

We don’t really discuss email marketing much here, even though it’s the generally considered to be the most effective form of online marketing in existence. When you open your inbox, there’s always the hope there will be something amazing awaiting you. That could be a…

Watch the following listing video for 296 Borden St by the BREL Team in Toronto… Its storytelling, focusing on the emotional side of finding that perfect home. It even alludes to the history of the home. Well done. [via Greg Fischer] PS: Speaking of “if these walls…

When you look at something from the perspective of an eagle, you have a different vantage point than from the ground… Take a step back. Sit down. Have a beer. Think about your business, as an eagle would see it from 500 or 1,000 feet…