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Want a Discounted Rate on a Full Custom Website Design?

Want a Discounted Rate on a Full Custom Website Design?

Have you been frustrated with your website, and just waiting to pull the trigger on redoing it entirely? As previously mentioned, we’ve been bootstrapping Horizon with consulting money. Currently, we have bandwidth to design one full custom agent/broke/franchise (or tech vendor for that matter) website at…

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The Questions that Matter when Building a Marketplace

The Questions that Matter when Building a Marketplace

We’re (Horizon) building a marketplace for people looking for places to stay, and those willing to provide it. Every startup, in any industry, matching needs and haves – aka building a marketplace – will have to address a number of challenges along the way. It’s far…

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Redfin: A Discount Brokerage 10 Years Later

Redfin: A Discount Brokerage 10 Years Later

Any entrepreneur interested in trying to reduce or cut out agent commissions should read this article about Redfin on the SeattleTimes. Redfin has had eight rounds of venture funding since 2005 totaling $167.8 million, according to Crunchbase. Redfin after 10 years still has less than a…

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Being Shut Off from External APIs: Blessing or Curse?

Being Shut Off from External APIs: Blessing or Curse?

As a startup, you often have no choice but to build on external APIs or platforms. In real estate, you’re almost always reliant on IDX/MLS data. Or WordPress. Or Drupal. Or Facebook. Or Twitter. Etc. There are, of course, massive advantages to building on top…

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Most Interesting Discount and Dis Intermediation Plays Over the Past Decade?

Most Interesting Discount and Dis Intermediation Plays Over the Past Decade?

There have been many, many attempts at discount brokerage models, and those looking to dis intermediate the agent entirely over the past decade. Of course, Redfin and Zip Realty are two that come to mind first, because they reached fairly large scale and their brands…

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An Alternative to BPP: A Fund for Consumer Startups

An Alternative to BPP: A Fund for Consumer Startups

As you probably know by know, I question whether the National Broker Public Portal stands a chance to compete against the established portals (see articles here). I’ve yet to hear a good argument as to how it plans to become a top 3-5 portal — and…

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The Lingering Incubator/Accelerator Conundrum

The Lingering Incubator/Accelerator Conundrum

Real estate is one of the largest consumer tech verticals there is — yet is lacking a major incubator/accelerator for seed stage startups. Joel wrote about this in 2011, as did I (since 2011, I’ve gone through Start-Up Chile so I’m slightly more knowledgeable on the topic of…

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Startups: Apply to Realogy FWD

Startups: Apply to Realogy FWD

Realogy’s innovation summit, FWD, is coming up again. The application deadline is May 1. Startups: Apply now.

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The Real Estate Angle to a Start-Up House

The Real Estate Angle to a Start-Up House

Certainly there is no shortage of money in the technology sector, and that’s growing rather than shrinking. Real estate agents and brokers want to reach relocation clients moving to town for those extremely high-paying jobs. I wrote about being the “start-up agent” in 2013. It’s still…

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From Stadiums and Casinos to a House

From Stadiums and Casinos to a House

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] The story behind how a tech company gets its start often intrigues people. The three founders at HomeZada are passionate and driven second time entrepreneurs and believe that many good…

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