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Partners Trust Emphasizes “List With Us” with New Website

Partners Trust Emphasizes “List With Us” with New Website

Partners Trust announced their new website today. The thing to note is the primary call to action on the home page is “List with Us” — having read Joel’s recent post, and knowing Partners Trust is a client of 1000Watt, the strategy and design doesn’t surprise me a bit….

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Re-Investigating the Lifestyle Search Opportunity

Re-Investigating the Lifestyle Search Opportunity

Onboard Informatics launched their lifestyle search API 7 years ago. SpatialMatch is the other one that comes to mind (purchased by HomeJunction I believe). I got to talking about lifestyle search with someone last night. It makes sense conceptually to search the type of lifestyle…

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Example Results When Agents Try to Build Portals

Example Results When Agents Try to Build Portals

As a result of the ongoing discussion about Broker Public Portal (most recent thread here), I did a little bit of digging to figure out whether there have been other “agent/broker led” portal initiatives that have successfully competed against market leaders in other countries. I found this article…

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Project Upstream should be a tremendous benefit for Zillow

Project Upstream should be a tremendous benefit for Zillow

Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently has to take data from hundreds of MLS organizations, in a variety of formats, and consolidate it to put it on Zillow. Once Upstream is completed, they will…

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International Real Estate Portals and Websites

International Real Estate Portals and Websites

For those of you reading from outside the confines of the United States, what property search sites do buyers utilize in your country? Please leave URL’s in the comments, along with the name of the country. [Photo via Miami.edu]

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Want a Discounted Rate on a Full Custom Website Design?

Want a Discounted Rate on a Full Custom Website Design?

Have you been frustrated with your website, and just waiting to pull the trigger on redoing it entirely? As previously mentioned, we’ve been bootstrapping Horizon with consulting money. Currently, we have bandwidth to design one full custom agent/broke/franchise (or tech vendor for that matter) website at…

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The Swanepoel T3 Tech Guide – Software Edition

The Swanepoel T3 Tech Guide – Software Edition

It’s perplexing how often real estate industry questions are referred to social media for answers.  Some of the most basic questions of brokerage model, pay structure, technology tools, and marketing systems lack a unified research database where brokers and agents can begin their searches on an objective playing…

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Mobilegeddon. Are You Ready?

Mobilegeddon. Are You Ready?

Those that read tech and marketing blogs may already know: Google is releasing a major update to their algorithms that will heavily favor sites that are optimized for mobile. Search Engine Land has some responses to FAQ’s. The algorithm change only affects searches done on…

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Zillow Provides Public Records to MLS’

Zillow Provides Public Records to MLS’

I just saw this press release, via Spencer on Twitter. Zillow Group to Give MLS Partners Free Public Record Data Bold move indeed. That’s a pretty big incentive to get MLS’ onboard, depending on what the data rights are that go along with using the data….

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For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a…

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