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Top 10 Brokerage Sites in America

Top 10 Brokerage Sites in America

Marc and Brian at 1000watt Consulting put together a list of the top 10 brokerage sites that’s worth taking a look at, particularly if you’re an agent or brokerage looking to improve your web site. I agree with them when they say that consumers (primarily)…

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The 10 Commandments of a Successful Real Estate Website

The 10 Commandments of a Successful Real Estate Website

In the real estate world, the Internet is often held up to be some sort of “promised land” that offers sanctuary to real estate professionals from the slavery of conventional real estate marketing and sales methods. The result has been that thousands of realtors have…

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What's in a Name? Maybe some serious "Google Juice"!

What's in a Name? Maybe some serious "Google Juice"!

Good Morning everyone, today’s post will be short and to the point! (How I wish more executives would follow this simple philosophy, do they really think anyone will read a 5 page email? I mean come on!) I was teaching an on line class earlier…

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Personal Agent Websites are Critical to Building Trust with Consumers

Personal Agent Websites are Critical to Building Trust with Consumers

Yahoo! has some interesting findings regarding how online engagement influences the agent selection process, which will be presented at the upcoming NAR Conference. The session will be titled “Building an Online Presence in a Fragmented Market” and it will be in the Convention Center on…

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Coldwell Banker is Now Optimized for the iPhone

Coldwell Banker is Now Optimized for the iPhone

Visiting Coldwell Banker on an iPhone now directs you to the iPhone version of their site. My initial thoughts on their iPhone site are similar to Joel’s review. It is certainly easy to browse listings and pull up a listing detail page to see more…

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Are your listings hurting or helping your Google ranking?

Are your listings hurting or helping your Google ranking?

Syndicating listings to 3rd party websites should be part of your SEO (search engine optimization) strategy. It’s a simple formula; you allow your listings to be published on other websites (comparison of who sends real estate listings to what portals) in exchange for a link…

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You Now Have the Ability to Add Free School Data to Your Web Site or Blog

You Now Have the Ability to Add Free School Data to Your Web Site or Blog

The chances are very good that if there is an interesting data set out there that is unavailable without licensing costs, someone is going to make it available to be syndicated for free. Today, access to one of those compelling data sets very relevant to…

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Should you Require Registration to View Listings on Your Web Site? A Vote from the Google Consumer

Should you Require Registration to View Listings on Your Web Site? A Vote from the Google Consumer

I know there are two sides to the debate as to whether or not agents and brokers should require registration in order to browse listings on your web site (Geek Estate coverage from February). The reason I am bringing it up again is that I…

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Maximizing Your Active Rain Blog for SEO

Maximizing Your Active Rain Blog for SEO

If you maintain a blog on Active Rain, you’ll probably find this post by Justin Smith from the Real Estate Tomato valuable (and no, I still don’t think you should put SEO ahead of your readers).

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SEO is Important — But Not at the Expense of Your Visitors

SEO is Important — But Not at the Expense of Your Visitors

Tim O’Reilly wonders (out-loud) whether linking to yourself is the future of the web — I hope not. He ends the post with two guidelines worth thinking through: Ensure that no more than 50% of the links on any page are to yourself. (Even this…

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