SEO

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How Google's Rankings Algorithm Has Changed Over Time

How Google's Rankings Algorithm Has Changed Over Time

By now, you’ve probably figured out my interest in SEO. Anyway, Rand Fishkin of SEOmoz has a great post explaining his thoughts on how Google’s rankings have changed over the past few years. I’d highly recommend heading over to read the whole post.

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Is Your Website Optimized for SEO?

Is Your Website Optimized for SEO?

If not, you’ve got some work to do to compete. Here is a great example of a real estate site that is optimized for SEO – Laguna Beach & Newport Beach Real Estate Guide. Here’s the kicker though — it’s not sacrificing the user experience…

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How to Identify a "nofollow" Link

How to Identify a "nofollow" Link

Thanks to Justin at Searching Solutions for this video tip to identifying “nofollow” links! How to Find a NoFollow Link from Justin Smith on Vimeo.

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Developing and Working a Niche Online

Developing and Working a Niche Online

The most competition-intensive thing you can do with your website is to develop all of your content around keywords and phrases that are generic real estate, as “YourTown real estate.” Virtually 95+% of your competition is doing the very same thing. Far from a negative,…

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Want a Link from an Official Google Blog?

Want a Link from an Official Google Blog?

I do too!! Unfortunately I can’t participate in the little promotion Zoltan at RealBird has put together, so I thought I’d share it with all of you. The prerequisites are: Be a real estate agent/broker – residential or commercial Be the listing agent/broker of the…

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SEO brain teaser: what would you do with Zillow Blog?

SEO brain teaser: what would you do with Zillow Blog?

This is a brain teaser for the SEO geeks. Most SEO decisions require a trade-off and this one has me in analysis paralysis so I thought I’d ask a few friends for their advice. The question is this; is Zillow’s Blog more useful to Zillow…

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The 10 Commandments of a Successful Real Estate Website

The 10 Commandments of a Successful Real Estate Website

In the real estate world, the Internet is often held up to be some sort of “promised land” that offers sanctuary to real estate professionals from the slavery of conventional real estate marketing and sales methods. The result has been that thousands of realtors have…

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What's in a Name? Maybe some serious "Google Juice"!

What's in a Name? Maybe some serious "Google Juice"!

Good Morning everyone, today’s post will be short and to the point! (How I wish more executives would follow this simple philosophy, do they really think anyone will read a 5 page email? I mean come on!) I was teaching an on line class earlier…

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Are your listings hurting or helping your Google ranking?

Are your listings hurting or helping your Google ranking?

Syndicating listings to 3rd party websites should be part of your SEO (search engine optimization) strategy. It’s a simple formula; you allow your listings to be published on other websites (comparison of who sends real estate listings to what portals) in exchange for a link…

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Maximizing Your Active Rain Blog for SEO

Maximizing Your Active Rain Blog for SEO

If you maintain a blog on Active Rain, you’ll probably find this post by Justin Smith from the Real Estate Tomato valuable (and no, I still don’t think you should put SEO ahead of your readers).

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