I’m not sure how many of you read Seth Godin. Those that do, know he recently wrote about the end of geography, and concluded with this statement:

If you’re still betting on geography, on winning merely because you’re local, I hope you have a special case in mind.

Real estate is local. It’s impossible to say otherwise. That said, there is some truth in what Seth says; just being local isn’t enough to win long term. Even though buyers don’t know what they don’t know, agents are going to have to go above and beyond to win clients (both new and repeat). I don’t think there is any question transparency of agent/broker performance is only going to increase, which should weed out more and more of those who are just local bodies on the streets.

What’s your core differentiator?