I got a question from a developer friend of mine this weekend, wondering whether Horizon had an API. I asked him why, and he responded with:

Have a guy pinging me about helping him design/position a real estate mls + back office for [country X]. I always wondered why more people don’t integrate with services like yours in areas of interest so they can help people check out a place and then have an inside track on selling them a property later

I wonder the exact same thing. I wrote a post in late 2013, explaining why I believe it makes sense for brokers and franchises to get into the travel industry.

18 months later, I still believe my closing to that post:

Yes, it’s absurd. Yes, it’s a massive undertaking. Yes, it’s a gamble. Yes, it needs awesome technology to work. No, it doesn’t scale. Yes, it’s playing the long game.

And that’s precisely why you should do it.

Anyone have the balls (and funds) to try it?