Google Insights – My Favorite Real Estate Keyword Research Tool

by Justin Britt on July 24, 2009 | Category:

insights-real-estate

There are a lot of keyword research tools out there, but Google Insights is not one that doesn’t get much love. Which is strange to me since I feel it is one of the most powerful real estate keyword tools around.

The thing I like is that you can add multiple keywords and not only see the difference in search volume, but the trend in search volume over time. This allows you to pick up on keywords that may be growing in traffic but aren’t as competitive as established keywords for your niche. This is a great way to target low cost of entry terms.

You can also search across different locations and Google’s different search engines (like Google Images).

This shouldn’t be the only keyword tool you use, but definitely a great one to have in your arsenal.

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About Justin Britt

Justin Britt ([email protected]) is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

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10 Comments

seattlehomes
Posted at 07:38h, 25 July

Wow, I'd never seen that tool before, but I like it better than adwords already. Nice find.
jscottalexander
Posted at 20:18h, 25 July

Thank you for the great tip. I heard about this last week but have not had a chance to use it yet. Great to read that it is worth looking into.

Regards,
jscottalexander.com
jscottalexander
Posted at 03:18h, 26 July

Thank you for the great tip. I heard about this last week but have not had a chance to use it yet. Great to read that it is worth looking into.

Regards,
jscottalexander.com
Hawaii_Real_Estate
Posted at 15:54h, 27 July

Yes, this is kind of a hiddend tool. Most people only know about Google Trends.

I have been using it for a while now and have been able to pick up several real estate related terms, especially for the Oahu and Honolulu market here in Hawaii.
Hawaii_Real_Estate
Posted at 22:54h, 27 July

Yes, this is kind of a hiddend tool. Most people only know about Google Trends.

I have been using it for a while now and have been able to pick up several real estate related terms, especially for the Oahu and Honolulu market here in Hawaii.
Adana Emlak
Posted at 09:21h, 29 July

Thank u.I like this keywords.it will help me…
Single_Property_Websites
Posted at 14:16h, 30 July

Thanks for the post Justin. I did a quick search on virtual tours on Google Insight as that's part of my niche and was interested to see it's gone down quite a bit.
ricketz
Posted at 19:10h, 30 July

I agree with your post.. real estate is best key word if you are buying a home.. By the way.. I'm surfing the internet and foun this website.. http://realestatecrusher.com/ shows how RE agents can benefit through social media like facebook and youtube. But it's not just real estate marketing alone, it's even applicable to any kind of business.. It is really a great site..
Google Insights as a keyword tool | Consistent Clients - Real Estate Marketing
Posted at 06:39h, 31 July

[…] Weekend Web 2.0 Wrap-Up comes from the GeekEstate Blog, who recently did a post on Google Insights. I recommend you check out their post, and the free Insights tool from Google. While there are lots […]
Keyword Elite 2
Posted at 00:06h, 14 January

Good post overall. Enjoyed reading it.