$40 million in fresh funding is an indicator the HomeLight tv ads I wrote about earlier this year were an indicator something is working.

I’d be curious to know what their cost of customer acquisition is for the big 500% growth number cited in the TechCrunch article. If anyone has any intel to share, I’d love to hear it (privately or publicly in the comments).

If you’re an agent or broker who receives leads from HomeLight, would love to know if they are high quality with high conversion rates?