Those who know me well, know I’ve never exactly been a fan of Klout’s product. Not even a little bit. I’m not the only one (see here and here).

Today I heard the news that Lithium, which purchased Klout back in 2014, decided to close down Klout:

Hi,

I’m writing to let you know that Lithium has made the decision to sunset the Klout service, effective May 25, 2018.

Lithium is committed to providing you with the technology and services that will enable you to differentiate your customer experience. Our recent launch of Lithium Messaging is evidence of our focus on this mission. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machine learning capabilities but Klout as a standalone service is not aligned with our long-term strategy.

Our goal with these AI and machine learning investments is to improve our customer care capabilities across the board, whether that’s self-service, peer-to-peer, or direct-to-brand. In the near-term, for example, we will be looking to improve agent productivity within SMM and improve the overall user experience in Community through the application of AI, while we are also planning the launch of a new social impact scoring methodology based on Twitter.

Should you have any questions or concerns about this announcement, please feel free to reach out to [email protected]. We are honored to be your partner in delivering digital customer care experiences that delight your customers and we look forward to sharing news of ongoing innovations that support you in this journey.

Thank you for your business.

Pete Hess

CEO

I can’t say I’m surprised to see this ending. It appears Klout’s klout is over.