Sure, my post about real estate franchises getting into the travel concierge game is a bit absurd.

But sometimes the absurd ideas are the best ones.

I had quite a few offline discussions with people in the industry about the travel concierge idea, and it seems every single conversation came back to some iteration of “it could work, but no one has the balls to try it“.

Why is it that no one in the broker/franchise ranks in this industry has the balls to take a risk?

You know what happens when you remain complacent for too long in business? You sit idle for years and years, and someone comes up from behind and eats your lunch while you nap. It goes without saying, you don’t want to be caught napping.