In our latest real estate tech entrepreneur interview, we’re speaking with Rob Francis of Planned Companies.

Who are you, and what do you do?

I am Rob Francis, President and CEO of Planned Companies. I have been with Planned as a proud fourth generation since 1998, with a focus on operational excellence, client retention, screening and onboarding of new team members, business development, as well as our company culture and brand.

What problem does your product/service solve?

Planned solves two key areas with our service/software offerings – the client and employee experience and asset value. We have a technology platform that effectively communicates with workforces that are spread out in regions/markets – ensuring compliance, engagement and that the company messaging and initiatives are successfully ingrained. We also have a screening and service platform that provides best in class janitorial, maintenance, front desk/concierge and security operations. We service all verticals – multi-family, condominium and co-ops, corporate and commercial, retail and more.

What are you most excited about right now?

I am excited about where Planned is today and where we are positioned for our clients and employees as we move forward on this journey. We have organically grown over $100 million over the past decade and have a team, culture and passion that is making a difference in our service markets. I am also excited about the technology that we have developed and are now deploying to our current and future clients and sited teams. Technology that makes hiring, onboarding, learning, reporting, communicating and servicing our clients even more efficient and effective. Technology that makes doing business with Planned easier and more convenient.

What’s next for you?

Next is our launch of Employee Nexus, the most effective and efficient employee communication tool that provides real-time, bi-directional messaging to teams that are spread out. If companies need to roll out mandatory regulatory/compliance items, if they want to recognize team members on anniversary dates and birthdays, if they want specific messages or initiatives known by the team, if they want to actively engage and motivate their employees, Employee Nexus is the answer. Planned has been successfully utilizing our SMS, text based software application for over 4,000 employees in 11 states for approximately 3 years and then launched with Century Fire in Atlanta for their 900 and growing team. We are proudly showcasing this platform at CRE Tech with the Planned team, including our Chief Innovation (and Information) Officer, Peter Theodoropoulos, whose growing IT team will be implementing for new clients throughout the coming weeks, months and years. We are excited about this for sure!

What’s a cause you’re passionate about and why?

I am passionate about helping people helping themselves. I am involved with the Friendship Circle in Livingston, NJ, that provides an educational and motivational environment for children with autism. I am involved with JVS, an organization that helps individuals with disabilities and who are new to this country, get the skills, tools and training required to lead independent and fruitful lives. I have served on the board of that organization for over 6 years. It is rewarding and time well spent.

Meet The RE Tech EntrepreneurThanks to Rob for sharing his story. If you’d like to connect, find him on LinkedIn here.

We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).