Who are you and what do you do?
My name is Michael Worthington and I am the co-founder and CEO of BrightDoor. Since co-founding the business, my primary focus has been leadership around product ideation as well as marketing and brand management. I am the creator of the newly released HomeRover livestream video home tour app.
What problem does your product/service solve?
Real estate agents often find themselves having to perform live home tours for remote buyers using off-the-shelve apps like FaceTime and Skype that only offer the live video feature. And, often the agent and house hunters are hampered by not having common devices or apps. Finally, the users don’t have the ability to replay the tour and share with others involved in the home buying process. HomeRover is a smartphone app for iOS and Android that solves all of these problems and adds even more value by replicating all aspects of the scheduling, planning and execution of a personal home tour experience.
What are you most excited about right now?
While the current COVID-19 crisis is certainly nothing to be excited about, I do feel that the industry’s shift to online tools might finally crack the dam open (so to speak) with regards to use of innovative technology in real estate. As an entrepreneur, it’s been difficult to innovate in this space (for a myriad of reasons). I’m excited that that might change now.
What’s next for you?
I’m going to be working diligently to grow adoption of the HomeRover platform and look for strategic partnerships to extend the ability to make a remote, livestream home tour a natural option for homebuyers.
What’s a cause you’re passionate about and why?
I’ve always been interested in movies and filmmaking (one of my college majors at UNC-Chapel Hill was TV & Film). I’m thrilled that many of the long-standing barriers that have kept minorities out of key roles in cinema have been eroding and crumbling. While I don’t have an official organization I’m currently aligned with, I do support independent filmmaking and the further growth of minority-led projects.tour
Thanks to Michael for sharing his story. If you’d like to connect, find him on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).