The Mobile App Craze
Helping you create an app with zero coding is what Mobile by Conduit‘s value proposition is.
Yup, the app craze is on.
Everyone needs an app.
At least that’s what vendors want you to believe.
What we’re quickly getting to, is app overload. Heck, we may even be there already.
It doesn’t matter if you want your audience to consumer content or interact with you in a mobile app. It doesn’t matter if that is 2x as good as what they are doing now. As a consumer, I can tell you without a doubt I do NOT want an app for every brand that I interact with.
Think long and hard on the “app” front before taking the plunge. Don’t create an app just to have an app unless it adds real value to your end user. A crappy app…is just a crappy app that won’t ever be found, downloaded, or used.
Proceed with caution…
Sam DeBord, SeattleHome.com
Posted at 06:52h, 17 SeptemberThe next “app” I see that is just a standard html website inside of a frame…
Drew Meyers
Posted at 09:49h, 17 SeptemberYup.
Starting to remind me of the “Everyone needs a FB page & Twitter account phase”.
Without a real strategy behind it, all the fancy tools in the world are totally useless.
Greg Geilman
Posted at 10:37h, 17 SeptemberI couldn’t agree more, Drew. If it doesn’t add value for the clients, then why would they care? I know it’s counter-intuitive, but Realtors would have greater success if they take themselves out of the equation and put their clients needs first.
Drew Meyers
Posted at 10:40h, 17 SeptemberIndeed. This is why those with a concrete client-centric strategy will win long term.