[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the Geek Estate Mastermind. Today’s showcase: BoomTown]

It’s not easy to respond to every lead, leaving potential valuable relationships and commission dollars to slip through the cracks. An automated response lacks the personal touch many customers appreciate resulting in lost leads anyways. Enter BoomTown, a sales and marketing platform connecting home buyers and sellers with knowledgeable, forward-thinking real estate professionals in the U.S. and Canada. Their Success Assurance product gives agents access to a team of human Lead Concierges to monitor databases for potential leads to engage with to strengthen the relationship while allowing the agent to step in at any time. The company also provides IDX websites, intelligent CRM, and lead generation services.

What we like: A proven lead generation and marketing platform that has the advantage of serving 40,000 real estate professionals.

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