bureo-logoThere are a lot of amazing companies that have gone through Start-Up Chile (some of which are real estate related).

My favorite one?

Bureo Skateboards


It’s certainly not because I’m the target demographic. I’ve never skateboarded in my life, and pretty sure I would kill myself if I tried.

It’s because Bureo has an amazing story:

Bureo designs and manufactures a unique line of sustainable skateboards. Bureo’s innovative boards are manufactured in Chile through the team’s initiative, ‘Net Positiva’, Chile’s first ever fishnet collection & recycling program. Net Positiva provides fisherman with environmentally sound disposal points, while Bureo receives highly recyclable and durable raw materials. By offering recycled high quality products, Bureo enables ethically conscious consumers to support recycling development and job growth for local inhabitants.

The name ‘Bureo’ comes from the language of the Mapuche, the native Chileans, and means ´the waves’. Selected in honor of the Chilean people, the name represents our mission. Just as a wave originates from a disturbance of wind along the ocean surface, Bureo is starting with a small change in an ocean of plastic. Through time and energy, the waves of Bureo will develop the force required to cause real change.

…told via great photos like this…


…and videos such as this…

BureoTeamPS: The team is awesome too. We took over their lease here in Santiago in mid July when they went back to Los Angeles. Ben and Kevin (left and center in photo) stayed with us at our house in Santiago for about a week prior to heading to Southern Chile in early November. I haven’t met David (far right) as he’s still in the states.

Everything about the people and the company is worth telling. And, of course, that’s why I’m sharing it here with you.

Is your story worth telling? If so, what’s your strategy? If not, why are you doing it in the first place?