If you are like me, you believe that creating video content for your real estate website is important. Videos help build your brand and distinguish your content from the 100’s of other local real estate competitors and videos can help to distinguish your listed properties from the 1000’s of other active listings on the market.  And if you get lucky one of your video masterpieces might even start a viral buzz that will could create crazy SEO benefits for your site and ultimately bring you new customers.

In the past serval months I have seen many articles discussing the power of real estate video marketing. Recently I read an article on 206connection.com, a marketing website, that provided some great insight on the why of great videos. The article does a great job explaining how to create a video with passion that expresses your core values. Your core values are what can easily set you apart from other competing real estate agents.

The article suggests that all good videos are built around passion not products.

The best brands in the world don’t define themselves by their product lines; they have the courage to show their passions, ethics and opinions.

What happens when you sell products and not passion… the videos will come across as fake. The article gave a couple examples of product videos with fake affection. There are plenty of these videos floating around the Internet. Being fake certainly won’t distinguish you from other real estate competitors in your area and if your video goes viral, it will be for the wrong reasons.

The article has a few great take aways:

  • Don’t start your marketing with your product
  • It’s got to be real
  • Identify the core values that drive your company, then recruit customers to join the revolution

Check out the collection of creative real estate videos below.  You never know one of them might inspire you to show a little passion in your next real estate video.  And if you do, it just might go viral!

http://www.inman.com/opinion/guest-perspective/2011/09/16/the-academy-award-best-real-estate-video-goes

http://www.youtube.com/watch?v=QQsdeLIiZ18

And of course several of Brian’s videos would easily qualify, http://www.halstead.com/real-estate-agent/brian-lewis#

Did I miss a great real estate video? Let me know so I can add it to the list.