There are a lot of amazing companies that have gone through Start-Up Chile (some of which are real estate related). My favorite one? Bureo Skateboards Why? It’s certainly not because I’m the target demographic. I’ve never skateboarded in my life, and pretty sure I would…

Storytelling is everything when it comes to marketing. People and companies who tell great stories, succeed. And those who don’t, fail. Story telling is a topic I’ve written about repeatedly (see here, here, and here). Yet, not every agent is great at storytelling. Nor every…

Greg Fischer brought my attention to this 5 minute video, produced by an ad agency for British Airways. It kept me watching for 5 minutes, and tells an emotional story. Well done. Who in real estate is going to follow their lead? A brokerage that…